I’m a strategic design leader driven by human factors principles and a passion for delivering impactful solutions. With a proven track record across diverse industries, I excel at leading teams, establishing design best practices, and bridging the gap between user behavior and desired business outcomes.

My career has always been grounded in adapting my approach to varying business contexts and needs whilst staying rooted in theory. Starting my career as a human factors researcher at NASA investigating air traffic controllers’ situation awareness with automation helped me learn the importance of getting the fundamentals right in order to make meaningful decisions on high-risk recommendations and truly learning what people need to get the job done.

After finishing my masters degree and building out a deep and solid foundation, I embarked on a consulting career in understanding, creating, and testing experiences for top brands, including global financial institutions, airlines, and healthcare organizations. Each of these organizations have presented unique challenges and circumstances, which I’ve embraced by taking a positive step mentality, always finding the next best action that will produce an optimal outcome.

I’ve spent the past 6+ years leading and developing junior talent. For example, I noticed across our UX design team, there was a considerable gap in education and experience when it came to design research across the globe. I took the initiative to create and instruct a design research certification course at my current organization teaching our teams the fundamentals and how to apply them to various business contexts. This, in addition to hands-on mentoring and coaching has led to multiple promotions, a 20% increase in team productivity and a 5% increase in employee engagement scores. 

In my current role, I lead the Northeast Creative Practice for Avanade, a joint venture between Microsoft and Accenture. In addition to team mentorship and development, I am responsible for scoping and shaping the creative teams to help our clients unlock the possibilities of the Microsoft platform. I’ve built accelerators and toolkits to help our team of designers, researchers and content strategists quickly iterate and test concepts that make our clients say ‘I want that.’